A Light & Luxurious Hair Perfecting Oil That Does It All.
Get shiny, silky, softer and stronger hair with our lightweight multipurpose Hair Oil that can be used for styling, finishing, conditioning, and as a restorative overnight treatment. Empowered by plants and botanical extracts, SOFT can be used daily (even on fine hair) to tame frizz and flyaways, add shine, increase manageability, fight humidity, all while rebuilding and repairing hair at its core.
Made to support healthy hair growth and a balanced scalp, it features a powerful blend of Amino Acids, Vitamin E and Antioxidants, including oils Argan, Jojoba, Squalane, Phytoceramides, Amla and many more.
Expertly crafted, our obsession-worthy blend brings tell-everyone results.
Always Clean, Vegan & Cruelty-Free.
Who It’s For: SOFT is suitable for all hair types and textures but especially good for fine, medium, straight, wavy, oily hair. Safe for natural, color-treated and processed hair too!
- High Gloss Shine (without silicone!)
- Fights Frizz & Tames Flyaways
- Combats Dryness & Dullness
Softens and Strengthens
- Supports Healthy Hair Growth
- Repairs Damage
- Balances The Scalp
- Conditions & Moisturizes
Argan Oil – World famous argan oil is the principal ingredient in SOFT. In addition to being rich in antioxidants, argan oil quickly penetrates the hair to restore elasticity and shine. As a natural lubricant, it also seals in moisture and helps smooth flyaway strands.
Squalane – Derived from olives, this plant-based oil is highly prized in cosmetics. We love it in SOFT because it mimics the structure of our scalp’s natural oils, making it light-weight and allowing it to be easily absorbed.
Jojoba Oil – A superstar for skin and hair, our cold-pressed jojoba oil is an amazing natural moisturizer and antioxidant. Because it’s similar in structure to our natural oils, jojoba oil makes the hair silky and smooth without leaving a greasy residue.
Quinoa, Rice, and Amaranth – These natural and valuable amino acids are 100% gluten-free and are known for their protective qualities. Classified as a superfood, these hydrolyzed proteins help with dryness and minimize water loss.
Vegan Keratin – Quinoa, lentil, and chickpea peptides in an apricot oil give you a plant-based, gluten-free solution to reduce frizz, increase hair hydration, and condition dry strands.
PhytoCeramides – Ceramides are one of the best ingredients for moisturizing the scalp. Did you know the scalp ages 5 times faster than the face? We included a plant-derived Ceramide that is coveted in luxury skincare brands for it’s anti-aging reputation. This soybean extract deeply penetrates the hair, helping build keratin structures and repair damage, bringing long-term hydration while rebuilding the skin’s natural lipid barrier, helping the scalp retain moisture
Olive Oil – This is our holy grail ingredient for shine. It conditions and gives a beautiful glossy finish while making hair more manageable and easier to style. Made from olives and super light-weight, it’s an environmentally responsible and hair-healthy alternative to silicones that’s just as effective.
Scent Description: The Hair Oil elevates your everyday hair routine into a luxurious act of self-care. Romantic and flirty, the fragrance opens with fresh pineapple, creamy coconut, and sweet orange. Comforting middle notes of vanilla and lavender mingle with exotic ylang ylang. While a sensuous base of warmth with grounding amber and white woods lingers with every hair flip.
*100% natural, plant-derived fragrance.
ALWAYS CLEAN – You’ll never find silicones, sulfates, parabens, phthalates, phosphates, synthetic dyes, DEA, formaldehydes, formaldehyde-releasing agents, mineral oil, palm oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.
The perfect blend of nature and science– our Hair Oils are crafted with only the highest quality ingredients and professional expertise because your hair deserves nothing less. Our innovative clean formulas are 100% vegan, naturally-derived, plant-derived, cruelty-free and ultra-nourishing.
Argania Spinosa (Argan) Kernel Oil*, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Eclipta Alba (Bhringraj) Oil, Hydrogenated Ethylhexyl Olivate (Olive), Emblica Officinalis (Amla) Oil*, Sambucus Nigra (Elderberry) Fruit Extract, Lauryl Laurate, Helianthus Annuus (Sunflower) Seed Oil*, Prunus Armeniaca (Apricot) Kernel Oil, Fragrance, Cocoyl Hydrolyzed Quinoa Protein (Quinoa), Cocoyl Hydrolyzed Rice Protein (Rice), Cocoyl Hydrolyzed Amaranth Protein, Glycine Soja (Soybean) Seed Extract, Centella Asiatica (Gotu Kola) Extract)*, Tocopherol (Vitamin E), Hydrogenated Olive Oil Unsaponifiables (Olive), Lens Esculenta (Lentil) Seed Extract, Hydrolyzed Cicer Seed Extract, Chenopodium Quinoa Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamellia Sinensis Leaf Extract, Ceramide NP
The Hair Oil is versatile and multi-functional. Use it as:
A Pre-Styling Product: Apply evenly before styling for added manageability and thermal protectionwith heat tools, as these styling tools should only be used on dry hair.
A Finishing Product: Apply on dry hair to tame frizz and flyaways, increase shine, condition split ends, and smooth hair
A Hair Mask Booster: Add a few drops to your favorite hair mask for extra nourishment
An Overnight Treatment: Coat your hair and scalp evenly and fully. Gently massage oil directly on the scalp with fingertips or *our scalp massager* to stimulate and encourage hair growth
As A Pre-Shampoo or Pre Soak Scalp Treatment: Gently massage oil directly onto the scalp and hair with fingertips or *our scalp massager* to stimulate and nourish before shampooing
How to Use:
Apply 1-3 drops evenly through dry or damp hair. Use for styling, or as a finished product to tame frizz and smooth hair.
As an overnight treatment, gently massage into scalp to stimulate
A LITTLE KHAIR GOES A LONG WAY